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Business Administration - Marketing and Retailing Certificate (C2512F)

The Business Administration-Marketing and Retailing certificate focuses on the importance of the market. Courses in this certificate are designed to give the student an understanding of how technology, economics, and legal aspects contribute to a successful marketing approach. Upon completion, students should be able to recognize the power of market decisions in a retail environment in which customer demand drives strategy and dictates tactics. Certificate completers should be able to use these tools to successfully pursue the Marketing and Retailing Associate in Applied Science degree. All certificate courses are creditable toward the Business Administration - Marking and Retailing Associate degree and/or diploma programs that the College is approved to offer.

Course and Hour Requirements

Required Courses

Credit Hours

BUS 110

Introduction to Business

3

BUS 115

Business Law I

3

CIS 110

Introduction to Computers

3

ECO 151

Survey of Economics

3

MKT 120

Principles of Marketing

3

MKT 223

Customer Service

3

TOTAL CREDIT HOURS REQUIRED FOR GRADUATION: 18

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