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Principles of Marketing

  • Areas of Interest: Curriculum Course
  • Credits: 3
  • Class Hours: 3
  • Course Code: MKT-120
  • Prerequisites: None
  • Co-requisites: None
Fall, Spring

This course introduces principles and problems of marketing goods and services. Topics include promotion, placement, and pricing strategies for products. Upon completion, students should be able to apply marketing principles in organizational decision making.