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Principles of Marketing

MKT-120
  • Areas of Interest: Curriculum Course
  • Credits: 3
  • Class Hours: 3
  • Course Code: MKT-120
  • Prerequisites: None
  • Co-requisites: None
Online
Fall, Spring
CU

This course introduces principles and problems of marketing goods and services. Topics include promotion, placement, and pricing strategies for products. Upon completion, students should be able to apply marketing principles in organizational decision making.